Holiday Retirement’s “100 Years of Wisdom” campaign receives Bronze Award in 2015 National Mature Media Awards
Research report reveals centenarians’ advice on hot button issues from marriage and politics to today’s youth and personal finance
LAKE OSWEGO, Ore. (September 9, 2015) – Holiday Retirement, a leading senior living provider, was honored at the 24th annual National Mature Media Awards for “100 Years of Wisdom: The Perspective of Centenarians,” a traditional media relations campaign executed in the fall and winter of 2014. The award-winning campaign was evaluated by a distinguished panel of judges for content, design, creativity, and relevance to the senior market.
Holiday Retirement and Communications Strategy Group (CSG®), a national influencer relations agency working with the senior living provider, envisioned an out-of-the-box media relations initiative that would showcase the individuals at the heart of Holiday Retirement, the residents in the 300 Holiday Retirement communities around the country. When “100 Years of Wisdom: The Perspective of Centenarians” launched in conjunction with National Grandparents Day 2014, it successfully highlighted centenarians, individuals 100 years or older, living at Holiday Retirement communities and their thoughts and opinions on hot button issues.
“Our more than 30,000 residents are a wealth of information, knowledge and advice. This is particularly true of the subset who have celebrated their 100th birthdays,” said Jamison Gosselin, vice president of marketing, communications, and resident enrichment for Holiday Retirement. “Not only did these individuals enjoy sharing advice, but the general public – both in local markets and across the nation – was quite interested in learning more about what centenarians have to say on important issues.”
Learn more about the now two-time award-winning campaign at 100YearsofWisdom.com.
The National Mature Media Awards, presented by the Mature Market Resource Center, a national clearinghouse for the senior market, recognizes the finest in marketing, communications, educational materials, and programs designed and produced for older adults.
A complete list of 2015 National Mature Media Award winners can be found at seniorawards.com/2015winners.